Skip to main content
Who this is for: Brand users, reps, and account (buyer) users. Gus only sees data your role is allowed to access.
Gus is Keystone’s in-app AI assistant. Open it from Gus in the left sidebar to ask questions in plain language and get answers grounded in your live Keystone data.

​
What Gus can help with

Gus adapts to your role:
  • Brand users and reps — orders, accounts, products, sales trends, and inventory
  • Account (buyer) users — your own orders, products, and inventory availability
When CRM is enabled for the brand, Gus can also search prospects, leads, and sequences. Gus drafts that work and opens the existing Prospects, Sequence, Enroll, or Gmail screen. You review, edit, and press Search / Activate / Enroll / Send. Gus never runs lookalike, enrolls contacts, activates a sequence, or sends mail on its own. MCP can read the same CRM data; it cannot open those screens or perform the human clicks.

​
Example questions

“Which accounts haven’t ordered in the last 60 days?”
“What are my top SKUs this month?”
“Show me open orders for Acme Retail.”
“How much ATS do I have on SKU CC26-BLK?”
When CRM is on:
“Find boutiques like [top account] in Texas”
“Write a 4-step first-touch sequence”
“What’s in my sequences and who stopped on reply?”
Campaign vs sequence: shrinking wholesale accounts and suggested-order emails use the campaign / suggested-order editor. Drip to leads uses a CRM sequence (promote prospects first). Gus uses your tenant’s data and respects the same access rules as the rest of the app — reps see their accounts, buyers see their own account, and brand users see brand-wide data according to their tier. If you ask Gus (or Keystone MCP) to recommend an assortment for an account that has no order or invoice history, Gus returns a starter assortment from the brand’s in-stock wholesale best sellers and labels it that way. It is not that account’s purchase history. Accounts that already have history still get the usual mix from their own orders, wholesale affinity, and nearby D2C demand when Insights is on.

​
Tips for better answers

  • Be specific — include account names, date ranges, or SKU codes when you can.
  • Ask follow-up questions in the same conversation; Gus keeps context within a session.
  • If an answer looks wrong, use the feedback controls below the message so your team can improve responses over time.

​
What Gus is not

Gus is designed for operational questions about your Keystone data. For pricing strategy, contract terms, or compliance decisions, use Gus’s output as a starting point and apply your own judgment. Gus does not access data from other brands or external systems outside your Keystone integrations.
  • Reports — structured views for recurring analysis
  • Dashboard — at-a-glance metrics Gus can help explain
  • MCP overview — use the same read-only tools from Claude, Cursor, or ChatGPT